Bubbakoo’s Burritos

A Mexican-Fusion Disruptor
in the QSR Industry

An innovative, digital-forward, emerging growth, fast-casual brand

Bubbakoo’s Burritos is a fast-casual brand centered on a customer value proposition that emphasizes product customization, high-quality ingredients, and efficient operations. Since its founding in 2008, the company has expanded to over 200 restaurants, with about 200 open and under development, across about 20 states. The brand generated well over $100 million in system-wide sales last year and now serves more than 1 million guests annually.

Customer Value Proposition

1

Craveable
Menu Options
Image

2

Full control over
flavor combinations
Image

3

A welcoming
community-based experience
Image
download franchise guide

10 Reasons

skilled multi-unit restaurateurs invest in Bubbakoo’s.
With a growing franchise base, expanding national footprint, and consistent unit-level performance, Bubbakoo’s is positioned as a high-momentum opportunity in the fast-casual segment. The brand offers a differentiated product, a proven operating model, and a vision centered on bringing people together through great food and genuine hospitality.
download franchise guide

    1. PROVEN, SCALABLE GROWTH

      • 140+ stores with 50+ units in development
      • 65% unit growth CAGR (2019–2025)

    1. STRONG UNIT-LEVEL PERFORMANCE

      • Avg. franchisee gross sales $903K; top performers $1.98M
      • Avg. corporate gross sales $1.04M; high performers $1.47M

    1. ATTRACTIVE INVESTMENT RANGE

      • Avg. new store cost ~$550K (range $356K–$757K)
      • Supports multi-unit ownership and scalable growth

    1. EFFICIENT OPERATIONS

      • Avg. food costs 27%, labor 28.9%, occupancy 7.93% (corporate)
      • Streamlined model optimized for profitability

    1. DIGITAL-FIRST REVENUE ENGINE

      • 50% of orders are digital with a $31 avg. ticket
      • Full online ordering + 3rd party delivery

    1. HIGH CUSTOMER LOYALTY

      • 56% of repeat customers return within 90 days
      • $263 avg. life-time spend per guest

    1. MENU CUSTOMIZATION DRIVES SALES

      • Build-your-way model appeals to a broad audience
      • Higher average ticket through personalization

    1. COMPREHENSIVE MARKETING SUPPORT

      • National and local campaigns guided by the in-house team
      • Mobile app rated 4.8 stars drives engagement and loyalty

    1. STRONG BRAND MOMENTUM

      • $120M+ system-wide annual sales
      • Expanding footprint across 19 states

    1. INDUSTRY-LEADING TRAINING & OPERATIONAL SUPPORT

      • Comprehensive (~250 hours) covering product, service, operations & management
      • On-site support with certified trainers for opening, and ongoing coaching

What Customers Are Saying

Can thousands of customer brand fans be wrong? Customers regularly offer the following accolades when delivering 5-star reviews
  • Unique Menu Items such as "Chiwawa" (a fried rice ball used as a base) and "Burritodilla" (a burrito-quesadilla hybrid).
  • Portion Sizes: Customers note that the portions are generous and stuffed with meat.
  • Customization: Customers appreciate our unique protein-to-sauce flavor combinations, such as General Tso’s chicken or Hibachi steak.
  • Atmosphere: They describe our locations as clean, modern, and delivering a youthful vibe.

“We added sweet chili sauce to our quesadillas and bowl for that extra kick, it was perfect.”

Megan L., Philadelphia, PA Yelp
“Servings are huge without asking for extra. Chicken burrito with Nashville hot sauce was great, and very clean inside.”
Chris S., Centerville, OH Yelp
“Great friendly staff and tasty burrito bowl, the hibachi steak burrito bowl was fresh and flavorful.”
Alex T., Coral Springs, FL Tripadvisor
“I love that they greet everyone with a smile, the portions are generous and food arrives hot. I order most of my meals via the app.”
Sophia R., Lakeland, FL Wanderlog
“Stopped in to try a burrito, better than Chipotle in my opinion!”
Bradley C., Philadelphia, PA Tripadvisor
download franchise guide
Image
Image
Image
Image
Image